With the abundance of online lead providers, managing leads through different systems can be a hassle, leading to a lack of attention given to each lead and a decrease in profit from marketing efforts. This issue may have been addressed with ineffective solutions such as hiring an assistant or utilizing complicated tools that go unused. By utilizing SellGOAT, however, lead management becomes streamlined and effortless, ensuring prompt responses and the ability to track which marketing channels are generating the most leads. With this insight, key areas of growth can be identified, ultimately resulting in increased profits and superior customer service.